Sai Ramakrishna Mudigonda Appointed as Country Head for Lytus Technologies India
Lytus Technologies has named Sai Ramakrishna Mudigonda as Country Head – India. With over 25 years of experience, Mudigonda will lead the company's expansion in broadband, IPTV, OTT services, content & studios, and emerging sectors like HealthTech and FinTech.
Highlights
- •M. Sai Ramakrishna (SRK) Mudigonda appointed as Country Head – India
- •Over 25 years of experience in diverse industries including media, entertainment, and telecommunications
- •Aims to expand Broadband, IPTV, OTT services, and consolidate content & studios business
- •Strategic appointments made to further strengthen leadership structure
Lytus Technologies Holdings PTV Ltd, a forward-thinking platform services entity renowned for its innovation-led business model and expanding global digital ecosystem, has appointed M. Sai Ramakrishna (SRK) Mudigonda as the Country Head - India. This strategic move further strengthens Lytus's leadership team as they accelerate their expansion across India's dynamic digital and technology landscape.
With over 25 years of extensive experience in Media, Entertainment, Telecommunications, Advertising, Platform Businesses, and Digital Ecosystems, SRK brings a wealth of operational expertise, strategic vision, and proven track record to his new role. Previously, he served as the CEO of Lytus Studios XR India, where he successfully scaled the media & entertainment division.
Lytus's Goals for India
SRK will lead efforts to significantly strengthen Lytus's digital infrastructure and consumer platform ecosystem in India. Under his leadership, the company aims to:
- Expand its Broadband, IPTV, and OTT (Over-The-Top) offerings
- Consolidate and grow existing Cable Television business and subscriber networks
- Aggressively scale Content & Studios through original content creation, strategic partnerships, and immersive entertainment experiences
- Invest in emerging high-growth sectors like HealthTech and FinTech to integrate these verticals into a unified digital ecosystem designed to enhance consumer engagement and long-term value creation
This appointment underscores Lytus's commitment to India as a cornerstone market. According to Dharmesh Pandya, the Global CEO of Lytus Technologies, 'India is not just a market for us; it is the growth engine that will define our next chapter globally.'
Speaking on his new role, SRK expressed his excitement and commitment: 'Taking on this responsibility at such an exciting inflection point for Lytus in India is both humbling and energising. I look forward to making India Operations a benchmark of excellence within Lytus and across the industry.'
To support these strategic initiatives, Lytus is also enhancing its leadership structure by appointing a new Chief Financial Officer and Legal Head who will report directly to SRK, ensuring operational alignment and strategic execution.
